Swimwear

Swim & Resort, Wholesale Simplified

Swimwear wholesale operates on its own calendar and with its own sizing. FashionFlo supports every nuance of the swim business.

The swim industry has exploded in recent years, with resort wear blurring the lines between swim and ready-to-wear. Modern swim brands need a wholesale platform that handles the unique combination of complex sizing (XS-XL, cup sizing, one-piece vs. separates), seasonal timing (cruise, resort, high summer), and high visual impact that swim buyers expect.

Swim-Specific Features

Separates & Sets

Sell tops and bottoms separately or as sets with automatic pairing and mix-and-match ordering.

Swim-Specific Sizing

Support for cup sizes, band sizes, one-size, and standard XS-XL — all in the same collection.

Resort Calendar

Organize by cruise, resort, high summer, and transitional delivery windows.

Lifestyle Imagery

Showcase styles in on-model and lifestyle settings that sell the story, not just the product.

Dive Into Digital Wholesale

Built for swim brands making waves.